Sunday, May 3, 2009

Climate Change: The Artist Formerly Known as Global Warming


I guess we are re-branding the phrase "Global Warming." What were we JUST talking about?

From the NYT:

The term turns people off, fostering images of shaggy-haired liberals, economic sacrifice and complex scientific disputes, according to extensive polling and focus group sessions conducted by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington

It also brings this equally disturbing image to mind.

You definitely need to read this entire article from the NYT.

1 comment:

suburban prep said...

All I can say is the pic of AL Gore is so true. He is so full of Hot Ir.