The concept for the ad was inspired by a Pepsi survey that found 95 percent of millennials feel it's important for them to maintain a positive outlook on life. The company surveyed more than 2,000 Americans, as part of the Pepsi Optimism Project, or POP.
In addition to launching the new ad, Pepsi has partnered with MTV to encourage U.S. consumers to "broadcast their messages of optimism and hope for 2009" during the network's New Year's coverage in Times Square.
No tie-in to the election there.
I guess they have a brand new ad agency trying to target the next generation knows as "millenials". It looks like a combo between the Obama logo and with the old Tab font.
Another blogger makes the similar observations.
I wonder how their sales will do. Between the mass marketing of "green" and the in-your-face "hope or die" messages-this stuff is ripe for a backlash.